How To Get A Pay Raise From Your Web Site Business Articles | May 19 Cheap Lions Jerseys , 2005
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy ... from you, sign up for your ... enter your ... or give you cont


How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on Cheap Sam Martin Jersey , you want them to do something. The percentage of visitors who actually do that something is called your ?conversion rate.?

Many web site owners are great marketers. They know how to drive a ton of traffic to their site. When the results are less than what they had hoped for, they think the answer is to spend more time and money generating even greater traffic.

What they really need to be doing is improving their conversion rate.

Picture this: If you currently get one sale (or subscription, etc) for every 100 visitors to your site, you have a conversion rate of 1%. But what if I told you that by making a few changes to your site you could increase that to two sales per 100, and double your income without increasing your traffic?

The best part is that most often simple changes are all that are needed. Once you make those changes Cheap Glover Quin Jersey , you can forever ?convert? a greater number of visitors without doing anything else different. So, without further ado, here are three changes you can make that will have the greatest likely impact on your conversion rate:

1.Make it easy on your visitor. She is there for information, and if you make it hard for her to get to it, she will leave. Don?t make her sit through a flash movie. Don?t make her click to another page. Don?t make your page so busy she can?t find what she?s looking for. Instead Cheap Matt Prater Jersey , treat her to a clean, fast loading page that guides her straight to the action you want her to take and lets her take it.

2.Make your copy persuasive. The words on your page are the most important, and most often overlooked, element in the conversion process. It is what you say to your visitor that will convince her to become your customer. Make those words as powerfully persuasive, benefit laden Cheap Nevin Lawson Jersey , and emotionally charged as you possibly can. Sell her on the action you want her to take.

3.Reverse the risk. People are nervous about buying online, or giving out their personal information. State your privacy policy right beside your subscription form. Spell out your money-back guarantee in your product description. Take all the risk away from what you want your visitor to do and she will be more likely to do it.

Making these simple changes can do wonders for your conversion rate. Once you have them in place, you can start enjoying your raise!

Smart Ways To Use A Website With Your Business ECommerce Articles | November 25, 2001
Every business needs a web site. We used to say that to ... and get strange looks in return. "Why do I need a ... the manager of a pizza ... once asked.Of course, we now see a


Every business needs a web site. We used to say that to business
owners and get strange looks in return. "Why do I need a web
site?" the manager of a pizza restaurant once asked.

Of course Cheap Tavon Wilson Jersey , we now see a very large number of customers looking up
their neighborhood pizza maker with search engines. They will
try Yahoo or HotBot before turning to the more traditional Yellow
Pages. The restaurant owner no longer wonders why he should be
online.

As more and more businesses get their own web sites, we're seeing
a number of very smart ways to integrate an online presence with
your existing business. Here are the top five ways.

1. Your web site gives customers a way to quickly search through
your big selection. If you have an auto parts store, you may
have many square feet of products to choose from. You may have
hundreds more items that can be ordered and delivered quickly.

In the past, it might have been difficult for customers to easily
find what they were looking for, or even be aware that you could
get it for them.

Your web site makes it easy to type in the name of a product Cheap Quandre Diggs Jersey ,
then see those products with descriptions and your prices. There
are a number of fine online catalog software applications. If
your selection isn't Walmart-sized, I suggest using a simple
search engine to help people find what they want among your
pages. Try the free search service at atomz.

2. Use your web site to make it easy to find updates in your
rapidly changing inventory. We often buy computers and musical
equipment from PCMall and MusiciansFriend. Both
companies provide some of the lowest prices in their industries.
They do so by buying up discontinued items.

For companies like these, a web site is essential. By the time
their print catalog is published, many of the items are either
dwindling or long gone. Their web sites can immediately tell
customers if the pr