Watching a recent football game Nene Jersey , I imagined two very different teams: one called ???The Horders??? and the other, ???The Hunters???. In the game, it takes planning and skill to carry a football a few yards. There??'s interference and distractions. Scantily clad dancing girls are screaming cheers nearby.


How different, I wonder, is this from finding something in search engines? You have ads on the sidelines and pages to push through while trying to get to your goal. If you happen to find something that looks like what you want, you click on it and race down the field in a blaze of glory, until you realize you??'re lost. Worse PJ Tucker Jersey , you were just sacked by a web page piled high with gobs of stuff and tiny text soldiers are jumping on your head.


It??'s Not the Search Engines??? Fault


Believe it or not, search engines and user centered web design have a common goal. They want to provide the best experience for their web site visitor. Even better, they want that experience to be productive, satisfying and memorable.


For their part, search engine technology changes often as they find ways to better understand the subject of each web page. Not only that, they have a keen interest in how you think and how you search for things.


A user centered web site designer is thinking the same sweet thoughts on your behalf. They lie awake at night worrying about putting form fields in the proper order and placing links or call to action buttons in places where they??'ll help someone with a task. They, like search engine developers Robert Horry Jersey , know you want specific, accurate information at the push of a button. You want it preferably without running around the site in circles. You want it now.


Enter Coach SEO


On the other hand, most web site owners want other things. They want sales, traffic, popularity, requests for quotes, newsletter signups Clyde Drexler Jersey , and number one rank in search engines. In the 1990??'s there was this weird belief, based on a baseball movie, that if you build it, they will come. The rude awakening that other people built a web site, selling the same product, gave birth to search engine optimization, otherwise known as SEO.


The job of an SEO professional is to make your web site easy for search engines to find it Charles Barkley Jersey , add it to their database for retrieval, and make it appear near the top of search results pages by helping robots understand the topic of each page.


Initially this was simple, because there was less competition. Fewer people were using the Internet to buy cars and books. We weren??'t so greedy either. In those days, a web site with 18 point glassy blue text in all caps against a wood-grain background with animated spinning logo was happily tolerated to learn how to get rich quick.


Therefore, the craft of making web pages rank well in search engines was the number one the goal, not making a web site that people would enjoy using.


Then Came the Human Factor


On the heels of SEO came search engine marketing (SEM). Search engines and directories permit paying for rank and keyword bidding. SEM tackles this marketing arm by guiding companies through the maze of options.


Competing industries determined to be number one in searches also created a technique that forced submitting web pages designed only for search engine robots and another version for people. Some SEO methods manipulate content intended for robots to make sense of - not people.


Of course, this wild web page bonanza was going to backfire Steve Francis Jersey , and it did. While some SEM companies promised rank guarantees, smart web site owners were noticing something peculiar was happening. People were leaving their web site as soon as they arrived. When you pay for every keyword click thru, and it??'s not generating revenue in return, the accounting department notices.


Slowly, quietly and smartly, some SEO??'s began to look for people in the usability industry to help them. Clients were unhappy with results that were not the SEO??'s fault. They demanded financial figures to prove SEO would bring a return on their investment. What they didn??'t understand was that though the SEO battled the war for that coveted spot, they had no control over the visitors??? journey afterwards. That??'s up to the design team.


( ) saw the light. ???Practicing SEM without addressing usability issues is like buying ad space during the Super Bowl and then turning the lights off. It's hard to do business when your customers can't find what you're selling Tracy McGrady Jersey ,??? says company President, Gregg Banse.


Mirror Mirror???Who Has the Best Web Site of Them All?

g online brochures. They started to do stuff, like let you choose the make, model, color and floor mats for your next car. Or, sell your living room couch or bid for Elvis records. Suddenly Clint Capela Jersey , Internet software applications are everywhere and they not only must function, but also be ready for use by a huge variety of people, including special needs customers.


Today??'s top web design companies offer search engine optimization and marketing, as well as usability testing and skilled user centered design staff. They??'re hired to construct a web site that achieves business requirements, while also surviving an uphill battle in search engines. Their usability specialist is a bonus for a client??'s long term success because their input increases conversions. Pioneering user experience design skills include persuasive design, copywriting, information architecture Trevor Ariza Jersey , and creating an emotional connection with web site visitors. It??'s not just about colors anymore.


7th Pixel provides SEOSEM services, and they??'ll bring in a usability specialist, ???For our client's sake, ??? adds Gregg. ???Sometimes, despite our best intentions, we're too close to the project. A fresh pair of eyes with When tooth enamel . Wholesale Jerseys Cheap Soccer Jerseys Cheap NBA Jerseys From China Cheap Wholesale College Jerseys Cheap Replica NHL Jerseys Cheap Football Jerseys Cheap Authentic Soccer Jerseys Cheap Hockey Jerseys China Wholesale Jerseys Wholesale Jerseys China